I’m going caroling at the pool, dressing up and going trick-or-treating for Labor Day and baking pumpkin pie in April. From the people who bring you Back to School sales in June – this is worse.
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‘Twas 147 Shopping Days Before Christmas …
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Rocked by Slump, Retailers Get Jump on Santa; ‘Let’s Get Past Halloween,’ a Shopper Laments
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It’s the time of year when Dad’s mowing the lawn, Mom’s packing up a picnic, and the kids are splashing in the pool. Yep, it’s beginning to look a lot like Christmas.
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Toys “R” Us Inc. decided to market its summertime Christmas discounts with an image of Santa lounging on the beach in sunglasses. Sears.com and Kmart.com used a vintage, snowy street scene accompanied by offers of free shipping.
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One person who is a little nonplused by the explosion in July Christmas sales is Mr. Barnes, the Texas songwriter with a band called Brave Combo who wrote “Christmas in July.”
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“I wrote it to say that when people are focused on making money, nothing is sacred,” he says. “Of course, it was mainly intended to be amusing.”
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